One account received over 100,000 likes alone, and hundreds of people were responding with comments such as “the accuracy!” and “the misrepresentation is real”, and generally having a laugh about it. So when a meme began circulating this month on some of my favourite Instagram and Twitter accounts comparing how brands view the LGBTQ+ community vs what the community is actually like (i.e completely different), I was surprised at my own chuckle. They offered £1million worth of airtime to the winner, and it seemed as though progress was finally beginning to speed up enough to include those who had been marginalised for so long. In 2019 Channel 4 challenged brands to create more ads that better represented the LGBTQ+ community after a study revealed that out of all the adverts played on the channel, only 3% featured a LGBTQ+ person.
